That's actually a good example of how jewelry can change the reading of a person.
Ethel Merman was not usually presented as a classic Hollywood glamour figure in the way that, say, Grace Kelly or Ava Gardner were. She was famous for personality, voice, presence, and sheer force of performance. In ordinary clothing she could seem quite plain by movie-star standards.
But pearls, especially multiple strands, have a remarkable effect. They reflect light softly onto the face, create a frame around the neck and shoulders, and carry centuries of associations with wealth, confidence, and social standing. Add a diamond pendant hanging from them and suddenly the eye interprets the entire person differently. The dress may not have changed at all, but the visual message changes from "woman in a dress" to "woman of distinction."
It's one reason pearls were almost a uniform for many prominent women of the first half of the twentieth century. A relatively simple black dress plus pearls could look more elegant than a much more elaborate gown without them.
There's also something interesting about Merman specifically: because she projected such confidence, the jewelry wasn't competing with her. On some people, a large necklace can seem to be wearing the person. On Merman, the pearls and diamonds became part of the performance. Her personality was still the center of attention.
I suspect that's what struck you in the clip. Not that the jewelry was extravagant by itself, but that it transformed a perfectly ordinary appearance into one that felt unexpectedly elegant.
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