Yes! And that is one of those wonderfully deceptive Colorado names. Parachute sounds as though somebody named a town after the latest bit of aviation technology, but the name apparently goes back to the Ute word “pahchouc,” meaning “twins.” It referred to the two prominent mountains on either side of the creek. Early settlers supposedly rendered the unfamiliar word as “Parachute.”
There is, however, a competing explanation: the drainage pattern of Parachute Creek and the Roan Plateau was thought to resemble the cords and canopy of a parachute. The town itself acknowledges both stories, although it gives the Ute-origin story precedence.
And the town has another little historical wrinkle: it was incorporated as Grand Valley in 1908, apparently in hopes of attracting travelers, and didn't become Parachute again until 1986.
I like the Ute explanation better. “Parachute” is exactly the sort of accidental Anglicization that produces wonderfully odd Western place names. And driving that stretch—Glenwood Springs → New Castle → Rifle → Parachute—you get a particularly good collection of them.
Yes, that sounds quite plausible. What you remember as Grand Valley was a very small settlement alongside the highway, and the developed part of town is tucked into the narrow Colorado River valley. Today the town is still only around 1,400 people, with low-density houses north of the commercial strip.
One correction to my earlier answer, though: the “turnaround on the interstate” may be your memory of the old highway arrangement rather than the town itself. I-70 now has an interchange at Exit 75, and the interstate actually divides the downtown/commercial area from the newer residential areas.
And your memory of there being something behind the trees is probably exactly right. The valley is surprisingly green along the river and creek, so from the interstate you can see remarkably little of the actual town. It's one of those Western places where “town” on the map looks considerably more substantial than what you see from the road.
Also, I checked the naming history because of our previous exchange: the town was actually Parachute before it became Grand Valley in 1904 (or 1908 in some official accounts), and reverted to Parachute in 1980. The Ute pahchouc explanation is the locally favored one, but the parachute-shaped drainage explanation has been around for a long time too.
That stretch of I-70 must have looked very different when you were traveling it.
Exactly. That whole stretch of western Colorado was one of the great “someday” industries of American resource history.
The Green River Formation around Piceance Basin, Rifle, and Grand Junction contains an enormous quantity of oil shale. The headline numbers were always breathtaking—enough potential petroleum to make conventional oil fields look almost insignificant. And for much of the 20th century, particularly during the oil crises of the 1970s, it seemed that commercial exploitation was just around the corner.
Then reality kept intervening. The oil has to be heated out of the rock, rather than simply pumped from a reservoir. That makes extraction expensive and energy-intensive, and the economics collapse whenever conventional oil becomes relatively cheap. There were also formidable problems with water, environmental disturbance, processing technology, and getting a huge new industry established in a remote area.
The spectacular bust came in 1982, when Exxon abruptly canceled its Colony oil-shale project near Parachute on what became known locally as “Black Sunday.” Thousands of workers lost their jobs almost overnight. That must have been particularly striking if you'd watched the promise build up over decades.
And the irony is that the resource didn't disappear. The oil shale is still sitting there. What disappeared was the expectation that simply possessing a gigantic resource would make Colorado rich. It is a wonderful example of the difference between having something valuable and being able to extract it economically.
I imagine that when you were driving through there in the earlier decades, the landscape had a rather different atmosphere—lots of talk about what was going to happen when the oil shale boom arrived.
Yes, I think that's a much more plausible long-term fate than becoming a major fuel source.
The funny thing about oil shale is that its enormous size is almost a disadvantage. If petroleum remains abundant, nobody wants to spend a fortune heating and processing rock to make something that conventional wells provide much more cheaply. But if, centuries from now, conventional petroleum deposits are largely exhausted, the calculation changes.
And even then, I could imagine it being treated as a strategic chemical feedstock rather than burned as fuel. Hydrocarbons are unusually useful as raw materials for plastics, solvents, synthetic fibers, pharmaceuticals, lubricants, specialty chemicals, carbon materials, and so forth. Burning them throws away much of that chemical utility.
There is also a delicious historical irony: the people of western Colorado spent generations waiting for the oil-shale boom that would make them rich, and perhaps their descendants will finally get an oil-shale industry—but only after everyone has stopped caring about the oil. At which point it might be a respectable little specialty industry rather than the enormous bonanza everyone imagined.
Five hundred years is obviously speculation, but your basic principle is sound: a resource can become valuable because its substitutes disappear, not because the resource itself changes.