There is nothing wrong with beautiful churches (nor any kind of beautiful
building, including beautiful jails and beautiful garbage dumps), nor
with beautiful music (although if the only motive is being beautiful, the music quickly gets boring), nor beautiful anything. Nor is there anything wrong
with well put-together speeches and rallies and rituals and so on. The
thing to remember is that there is a thin line between persuasion and
indoctrination -- when it comes to bringing people around to our point
of view, reason is really the only justifiable method. The rest is fine
as entertainment but essentially corrupt as persuasion.
Advertising is probably the worst offender here -- TV is the boob tube
for good reason -- it is designed for boobs -- people who are persuaded
by cute babies and puppies and stirring music and hyperbole and little
play-acts and so on (and pseudo-scientific claims).
Religion also engages in this sort of persuasion, as well as the
propaganda techniques known as stacking the deck (failure to mention
problems with one's argument) and bandwagon (making one's views seem
heretical and even evil).
And of course there are politicians -- with flags and bunting in the
background and bands playing patriotic music and the husband and wife
and darling family all there smiling. Ugh it makes me ill that this
sort of thing actually gets votes, but nothing like the literature and
advertising they put out -- especially the "negative" ads that imply
ugly things about the opponent just shy of slander, it being well known
that people tend to lose interest in a candidate attacked that way and
even though they may not vote for the person producing the garbage they
may not vote at all, and that is what the garbage hauler intends
anyway. Of course the fact that such things work has soured me on
democracy as a method of government anyway.
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